Our Approach is disciplined, yet flexible. One major challenge of innovation is the use and timing of convergent versus divergent thinking. Fountainhead is skilled at combining the analytical and creative processes which is essential for real-world innovation to flourish. To move
beyond incremental improvement, requires this kind of innovative thinking. Fountainhead staff is experienced at capturing and distilling that
thinking into practical insight. Then we help clients translate that insight into commitment and actionable steps toward lasting growth.
Investigate
Customer Insight
Understand
Validate
Sell Stakeholders
Plan
Prioritize
Select
Scope
Gather Data
Analyze

Identify
Opportunities

Assess
Alternatives
Refine
Execute
Internal Assessment
Study Feasibility
Commitment
Define
Economics
Brainstorm
Develop
Industry
Hypothesize
Determine Metrics
Plan Resources
Trends
Business case
       

 
Discover

Scope, Gather & Analyze: Scoping and clearly defining objectives is the critical first step of any project. From there the Discovery Phase involves the gathering of essential data which most often includes customer insight, internal assessment (assets, core competencies, brands), industry (trends, forecasts), and underlying economics. An internal understanding allows us to create tailored solutions that fit the company's brand, skill set and overall strategy.



 
Design

Identify & Assess: The early stages of this phase are heavily reliant on divergent and creative thinking. Our methods stimulate generation of ideas and identification of opportunities. Convergent thinking then facilitates the setting of key customer and company metrics essential to assessing and ranking alternatives. Process discipline is important, but we ensure that it maintains flexibility and a non-linear nature that fosters innovative thinking.



 
Develop

Refine & Execute : Potential solutions are refined and tested in the Development Phase. The devil is in the details as the business case is honed and the product is readied for commercialization. In addition to developing go-to-market strategies, Fountainhead helps support education, stakeholder selling and resource planning. While knowledge transfer is continual given our integrated team approach, it is more present and formal here.